As you know we are running an exclusive promotion with Alight.com. A $50 gift certificate will be given away on Jan 20/10. You are entered automatically if you place an order using the link on our Plus Size Fashion website.I thought it might be interesting to learn a little bit more about one of the leading online stores for plus size fashion, Alight.com. Here is a short interview I had with Josh from Alight.com:How long has Alight been in business?
10 yearsI see that you have a store in Long Island; are there any plans to expand? Maybe even come to Canada?We launched our first store in 2007, and looking to expand nationally first. There are no plans for international stores at this time.Who is your customer?
We focus on a younger attitude customer who is looking for trendy and unique clothing. Our core customer is 17-35yrs old.How do you decide on what styles to sell?
Our buyers are always looking for new trends and we analyze our current business to determine what our customers like. We regularly visit the NYC market and also purchase from vendors who are Los Angeles based companies.How often are you adding new items to your website?
We add approximately 50 new items per month. We are busiest March to July and usually add 75-100 new items during that period.What are the top selling styles for this season?
Quirky Casual Dress $49US
On Location Jeans $48US
Red Carpet Bolero $28US
Show Boat Dress $49US
Starlight Legging $24US
World's Fair Top $36US
Purple Pleated Tunic $36US
Lacey Legging $30US
Picture Perfect Tunic $48US
